My Role:
Designing for Beauty, with UX and brand in harmonyI brought together UX expertise and brand identity to craft designs that not only look beautiful but feel effortless to use tailored to reflect the elegance and values of the beauty industry.
Not emails:
Newsletters that spark emotionNot your average newsletters these were crafted as mini experiences. I focused on creating emotional touchpoints through thoughtful design, using visual storytelling and campaign driven layouts to reflect the feeling of each promotion.
From gift additions to seasonal launches, every detail was designed to make the user feel something not just scroll past.
Designing Love:
My First Campaign SuccessMy first campaign was aimed at the US market, where I brought my branding expertise into play crafting a visual language that balanced romance, elegance, and desire.
I used expressive typography and carefully curated photography to evoke emotion, while golden accents on a deep red background conveyed the product’s delicate, luxurious feel.
The result: a brand experience that made ISDIN feel both intimate and empowering.
