My Role:
Bringing the Car’s personality to the screenDesigning for 2025 while still parked in 2020? - Challenge accepted. Seventy two HMI screens in Photoshop? - No brakes needed.
This was the ride that kick-started my journey into UI speeding into the future with bold forms, creative turns, and a dashboard full of ideas.
I designed three distinct styles for SEAT, SEAT China, and CUPRA, all tuned with the same elegance, intensity, and attention to detail just like the cars themselves.

